SANTA CLARA, Calif., Feb. 21, 2012 — Silver Peak Systems , the leader in data center class wide area network (WAN) optimization, today unveiled the Silver Peak Champions channel partner program, which arms partners worldwide with valuable sales, marketing and training tools to facilitate new market opportunities and quickly grow the WAN optimization business worldwide.
WAN optimization is strategic to various IT initiatives like data center consolidation, disaster recovery, cloud, and virtualization. This makes it a key focus of networking and storage channel partners who integrate WAN optimization into larger IT solutions. Silver Peak partners have a unique advantage by selling the industry’s highest-capacity and most cost-effective WAN optimization solutions on the market. This includes the broadest portfolio of virtual appliances that can be deployed anywhere and on any platform, including all common hypervisors.
(See accompanying press release: “Silver Peak Opens Up WAN Optimization to All with New Virtual Marketplace .”)
Silver Peak has been named to the CRN Data Center 100 list, where the company is recognized for delivering the channel with leading WAN optimization products that improve data center efficiency, performance and ROI. In addition, Silver Peak was recently named a leader in the Gartner Magic Quadrant for WAN Optimization Controllers 1 .
“Silver Peak fills the network performance gap for today’s most critical IT initiatives,” said Ian Kilpatrick, chairman of Wick Hill Group, a Silver Peak distributor for the UK and Central Europe. “By enabling organizations to move large amounts of data in short periods of time over existing WAN infrastructures, Silver Peak ensures all voice, video, data, and storage traffic performs to its full potential. This presents an enormous opportunity for Wick Hill and our partners, offering excellent growth and margin prospects, and makes Silver Peak a strategic part of Wick Hill’s existing expansion strategy.”
The Silver Peak Champions partner program features two levels of participation, gold and platinum, each designed to meet the requirements and commitment level of individual partners. All partners receive field resources, sales enablement, and joint marketing tools, while Platinum partners also receive sales leads, access to lead generating micro sites, marketing funding, and dedicated Silver Peak field and marketing team members. The program benefits include:
- Flexible pricing options —Perpetual or subscription licensing allows businesses to pay as they go and pay as they grow in a manner that best suits them.
- Opportunity registration —Helps partners achieve leadership in their region and increase profits through margin protection on partner-led deals.
- Innovative demo program —Provides significant discounts on products for in-house usage, events, customer demos, and field trials, and frees partners from inhibiting limitations.
- Marketing funds and leads —Silver Peak works with partners to create awareness and generate new business opportunities through various integrated marketing campaigns.
- Partner Resource Center —Provides access to comprehensive sales and marketing tools, product collateral, demand generating campaigns, website content, and more.
- Comprehensive Certification Training —Specifically designed sales and hands-on technical curriculum provides all of the elements required to be the technology leader.
“Silver Peak has been a strong enabler of our business,” said Thomas Gobeille, president and CEO of Network Computing Architects (NCA), a Silver Peak Champions Platinum partner. “With a wide range of best-in-class WAN optimization products that complement our entire portfolio we have found them very easy to work with across our practices. In addition, with tightly integrated co-marketing and lead-generation processes, Silver Peak continues to demonstrate they are truly invested and engaged in the success of our business.”
The Silver Peak Champions partner program complements Silver Peak’s other strategic and global resale partnerships with Dell, EMC, Hitachi Data Systems, and other leading data center companies. For more information about joining the Silver Peak Champions channel partner program, email partner@silver-peak.com .
“The channel is 100% essential to our business and we are excited to be teaming with our partners to fulfill the WAN optimization demand around the globe,” said Arturo Cazares, senior vice president of worldwide sales for Silver Peak. “Silver Peak’s breadth of physical and virtual appliances, and flexible pricing options, provide partners with an enormous opportunity to help customers maximize the performance of their networks while minimizing IT costs.”
1 Gartner “Magic Quadrant for WAN Optimization Controllers” by Severine Real, Joe Skorupa, [24 January 2012].
About Silver Peak Systems, Inc.
Silver Peak is the leader in data center class WAN optimization. The company’s Virtual Acceleration Open Architecture (VXOA) delivers unprecedented scalability and flexibility, enabling rapid deployment of WAN optimization anywhere and on any platform or hypervisor. Silver Peak’s WAN optimization solutions are strategic enablers for large IT initiatives, including data center consolidation, data migration, cloud computing, disaster recovery, server centralization, and hosted virtual desktops (VDI). For more information, visit the Silver Peak InfoCenter or follow Silver Peak on Twitter , Facebook , YouTube , LinkedIn , and the WAN Speak Blog .