Silver Peak Appoints Bob Bruce as SVP of Worldwide Channel Sales

Networking Channel Veteran Brings More than Three Decades of Experience to Lead Channel Partner Efforts in WAN Optimization and Emerging SD-WAN Market

SANTA CLARA, Calif., Dec. 17, 2014 – Silver Peak today announced that Bob Bruce has joined the company as senior vice president of channel sales. In this role, Bob will leverage his extensive networking expertise to drive increased awareness of Silver Peak’s partner program and promote new revenue growth opportunities in WAN optimization and the emerging software-defined WAN (SD-WAN) market.

“Bob joins us at a crucial time in our growth trajectory,” said David Hughes, CEO of Silver Peak. “The increased use of cloud services has made the WAN a focal point for how enterprises connect to the cloud and internal applications. Bob’s expertise will be instrumental in strengthening our channel program and helping partners realize the unique advantage they have to grow their business through Silver Peak’s differentiated WAN solutions.”

Bob brings more than 30 years of experience leading sales strategy and channel development for top networking companies. Bob was most recently vice president of channel sales at Aruba Networks, where he was recognized as a top “Channel Chief” by CRN for expanding the company’s channel strategy with new distribution and business growth programs. Prior to Aruba Networks, Bob held channel and sales executive positions at Juniper Networks and spent nearly a decade at Cisco, where he was the vice president of U.S. channels and worldwide service provider partners. Bob has also held positions at Newport Systems Solutions (acquired by Cisco), 3Com Corporation and Rolm Corporation.

“Silver Peak’s technology innovation and customer-proven success in wide area networking deployments truly sets it apart from the competition,” said Bruce. “With more resources being injected into Silver Peak’s channel programs, I look forward to expanding the market opportunity for the Silver Peak channel and contributing to the company’s future growth.”

More information about the Silver Peak channel partner program can be found here:

About Silver Peak
Silver Peak software unifies the cloud, Internet and WAN, giving IT control and optimization for all enterprise applications.  Transform your WAN today at