Mountain View, Calif. – Dec. 12, 2005 – Silver Peak Systems (www.silver-peak.com), a developer of enterprise-class network acceleration appliances that enable multi-national companies to reduce “server sprawl” in branch offices, today announced its channel recruitment strategy for EMEA that will provide the company with strategic partners across all regions. Silver Peak has developed a partner programme that offers attractive margins and incentives, recognising that if its resellers are successful they will want to sell more of its products.
Silver Peak’s European channel programme will include network integrators, global systems integrators and storage providers.
Silver Peak’s NX Series of enterprise-class appliances enable organisations to centralise branch office server and storage infrastructure, reducing IT costs and enhancing enterprise-wide data security and compliance. Silver Peak’s innovative Local Instance Networking (LIN) functionality delivers Local Area Network (LAN) performance over a WAN for all applications. By operating at the network layer to remain application transparent, Silver Peak’s Local Instance Networking approach achieves secure, scalable application delivery for all application types: TCP applications, UDP applications, real-time applications such as Citrix, and streaming applications such as VoIP and video. In so doing, the Silver Peak solution eliminates the need for point products, such as Wide Area File Servers (WAFS), caches, and application proxies.
Rick Tinsley, Silver Peak CEO said: “We have a unique proposition that gives organisations the ability to deliver local performance for all enterprise applications across the WAN, this is critical for the successful roll-out and effective use of centrally based applications including web based applications, remote file sharing, Citrix and even VoIP to branch office locations.
“We are looking to work with partners that appreciate this value proposition and who have the skills to implement our products for end user customers. This high value proposition will help our resellers and partners develop a new, and potentially lucrative, revenue stream, and we have plenty of opportunities for suitable partners as we expand and develop our EMEA channel and organisation in 2006.”
Silver Peak Channel Partner Benefits
Silver Peak is committed to the channel and will deliver 100% of its products through various channel partners globally. Silver Peak’s partner programme enables partners to maximise profitability:
• Channel / deal registration – enables Silver Peak’s tier 1 partners to register specific opportunities to maximise margins.
• High value service offerings by Silver Peak that will be managed by the channel partner. As a result the partners will play an important role in creating and managing opportunities, and will not be competing with silver peak for service revenues (i.e. higher margins).
• Controlled development of partner programme – Silver Peak products will not be over-distributed, enabling partners to maximise profits.
• Silver Peak is in an emerging market seeing rapid growth with many green field opportunities; there is an ‘over abundance of opportunities’ meaning that the product will not be over distributed, thereby protecting partner margins.
• Silver Peak products deliver extremely high value for the customer – making the partner sale justification more powerful.
Simon Brown, director of Scalable Networks plc, an advanced solution provider in the UK just appointed by Silver Peak, said: " We are confident that Silver Peak's NX product will enable our clients to reduce ‘server sprawl’ and be more efficient with how they support their branch office infrastructure, to ensure optimal performance of critical applications. With these kind of compelling end customer benefits from its solutions, Silver Peak will be a key partner for us in 2006."
Silver Peak is rapidly expanding its network of leading partners throughout Europe, Middle East and Africa and has signed Olivercom as the partner to attend to the Middle East region. For more information on Silver Peak’s EMEA partner program, interested partners should contact: firstname.lastname@example.org or visit www.silver-peak.com
About Silver Peak Systems, Inc.
Silver Peak enables enterprises to centralize branch office infrastructure and improve application performance across a Wide Area Network. The company pioneered Local Instance Networking, a technology that reduces “server sprawl” and achieves exceptional acceleration for all applications, including bulk TCP applications, file transfer services, real-time applications like Citrix, media applications and VoIP in an application transparent manner.
NOTE: Silver Peak Systems, the Silver Peak logo, Silver Peak Network Memory and Silver Peak NX-Series are trademarks of Silver Peak Systems, Inc.