Wick Hill Appointed as Silver Peak Distributor for the UK and Central Europe

Wick Hill Expands Channel Opportunities with Data Center Class WAN Optimization

SANTA CLARA, Calif., Jan. 18, 2012 — Silver Peak Systems , the leader in data center class wide area network (WAN) optimization, today announced it has appointed Wick Hill a value added distributor (VAD) for the United Kingdom (UK), Germany, Austria, and Switzerland.  Wick Hill will offer the company’s full range of physical and virtual WAN optimization appliances.  This is a strategic partnership that targets areas with high-growth potential for value added resellers (VARs).

By adding Silver Peak’s data center class WAN optimization solutions to its growing portfolio, Wick Hill enables enterprises of all sizes to quickly and easily optimize their network while lowering ongoing telecommunications and infrastructure costs.  Silver Peak WAN optimization is a proven enabler of key business initiatives such as cloud computing, data center consolidation, disaster recovery, and unified communications.

“Continuing growth in data volumes and the need to access data anywhere puts major pressure on the underlying network infrastructure,” said Ian Kilpatrick, chairman of Wick Hill Group.  “Adopters of critical IT initiatives such as cloud computing and virtualization are quickly becoming aware of or are already experiencing performance problems for data access and data transfers, but they require proper tools to address these challenges cost-effectively.”

“Silver Peak fills this gap,” added Kilpatrick.  “By enabling organizations to move large amounts of data in short periods of time over existing WAN infrastructures, the company ensures all voice, video, data, and storage traffic performs to its full potential.  This presents an enormous opportunity for Wick Hill partners, offering excellent growth and margin prospects, and makes Silver Peak a strategic part of Wick Hill’s existing expansion strategy.”

Silver Peak uses real-time network optimization techniques to maximize available WAN bandwidth while overcoming common distance and quality challenges that adversely impact application performance over a WAN.  Silver Peak is the only vendor to offer both virtual and physical WAN optimization appliances that scale from small offices to the largest data centers, making it the most scalable and cost-effective solution in the industry.  The company’s unique ability to optimize all IP traffic ensures that Silver Peak delivers the best return-on-investment (ROI) for WAN optimization.

“Silver Peak’s breadth of physical and virtual appliances provide an enormous channel opportunity, enabling organizations to deploy WAN optimization anywhere and on any platform to maximize network efficiency while minimizing IT costs,” added Mike Betz, vice president of Europe, Middle East, and Africa (EMEA) for Silver Peak.  “We are excited to be working with Wick Hill to address the WAN optimization opportunity in the UK and Central European markets, further cementing Silver Peak’s presence in EMEA.”

About Wick Hill
Established in 1976, value added distributor Wick Hill specializes in secure IP infrastructure solutions and convergence. The company sources and delivers best-of-breed, easy-to-use solutions through its channel partners, with a portfolio that covers security, performance, access, networking, convergence and hosted solutions. Wick Hill is part of the Wick Hill Group, based in Woking, Surrey with sister offices in Hamburg. Wick Hill is particularly focused on providing a wide range of value added support for its channel partners. This includes a strong lead generation and conversion program, technical and consultancy support for reseller partners in every stage of the sales process, and extensive training facilities.

About Silver Peak Systems, Inc.
Silver Peak is the leader in data center class WAN optimization appliances that maximize WAN performance while minimizing WAN costs. The company’s Virtual Acceleration Open Architecture (VXOA) delivers unprecedented scalability and flexibility, enabling rapid deployment of WAN optimization on any platform, any hypervisor, anywhere within an enterprise.  Silver Peak’s WAN optimization solutions are strategic enablers for large IT initiatives, including data center consolidation, data migration, cloud computing, disaster recovery, server centralization, and hosted virtual desktops (VDI). For more information, visit the Silver Peak InfoCenter or follow Silver Peak on Twitter , Facebook , YouTube , LinkedIn , and the WAN Speak Blog .